Case Studies
Hi, I’m Sonya.
Most brands don't have a creative problem. They have a messaging problem and they don't know it yet. Sonya's work starts there.
Sonya is a Creative Strategist, Performance Marketer, and UGC Creator specializing in health & wellness, fitness, and self-care brands.
With 5+ years of experience in digital marketing and content creation, she has partnered with +300 brands in +600 campaigns producing high-performing organic and paid media that drives real results.
Her knowledge and experience in direct-response marketing, creative ideation, scriptwriting, editing, creator sourcing and post-performance analysis always built on a foundation of customer psychology and competitive analysis. She builds paid social creatives that reaches the right person, with the right message, at the right moment in their journey.
She reverse-engineers what will resonate from real customer behavior, market sophistication, and scroll-stopping creative mechanics then builds the creative that closes the gap between scroll and sale.
Past collaborators include: The Vitamin Shoppe, Home Depot, Oreo, Bumble, and Marshalls.
The Process
Step 1
We'll hop on a call to discuss your brand, products, needs and goals for your business and how I can create for you. If we feel we are a good fit and decide to work together then it’s go time!
Step 2
You'll ship the products. I'll follow up with an invoice, contract and client questionnaire to gather information to determine how to position the content and which strategies to use
Step 3
Once your products are in my hands, I will send the video concepts over within 3 business days for approval. After you approve the concepts I’ll start creating magic and you’ll get the videos within 10 business days. If you need it sooner, ask me about rush delivery! You will receive your videos ready to upload with full usage rights for 365 days
Case Study: Moonbrew
Sonya outperforms our average UGC creator CAC by 20%
Richard Nguyen
Director of Creative Strategy
Sonya is a consummate professional and a joy to partner with for our brand! Her expertise and presence have played a crucial part in our brand's growth and reach for years now and we regularly turn to her for a wide arrange of content: from product testimonials to skits.
We especially appreciate how she can speak from a position of authority on nutrition and fitness, which we have seen distinguish her content from other UGC creators.
Case Study: Taos
Sonya is honestly amazing to work with! She’s so responsive, easy to communicate with, and always understands the direction right away.
Her content is always natural, organic, and lifestyle-focused while still doing a great job of selling the product. She’s incredibly talented with scripting, b-roll, lighting, and editing, and her pacing keeps everything engaging without feeling overly scripted or too polished.
She’s such a strong creator, super reliable, and someone I’d absolutely love to work with again!
-Mariah Lukashewich
NextLvl Creatives
Case Study: Primal Queen
Multiple top performers, averaging CTR 2% and $130 CPA for a subscription-based product
We have worked with Sonya for the past 2 years and she's one of the main creators we collaborate with monthly for our clients.
She is not only super prompt with her responses but also always delivers content before the deadline. No revisions are needed whatsoever from her she understands content that converts, the importance of speaking authentically in front of the camera and she brings her own personality and energy which truly brings a script to life. We will continue working with her because creators like these are hard to find.
-Katia Zakarian
MTRX Media